In 2024, we spent six months interviewing vendors on Instagram Live, at Balogun Market, in church WhatsApp groups. We weren't looking for feedback on a product — we didn't have one yet. We were trying to understand a problem.
What we found was consistent: vendors were making real money and getting rejected by banks and grant programmes because they had no documentation. A clothes vendor in Surulere doing ₦6 million a month had no proof of income. A gadget dealer in Alaba doing ₦20 million a year was invisible to every Nigerian lender.
"I know my business is good. I just can't prove it to anyone who matters."
We built Brikl to solve that. An AI assistant that lives inside WhatsApp — the tool vendors already use — and builds their financial history silently, automatically, every single day. No app to download. No dashboard to log into. No extra work.
Every sale is a record. Every record is a brick. And enough bricks builds something that banks, investors, and funding institutions can finally recognise as a real business.